How gamification improves customer engagement and retention

“According to Gallup, brands that successfully engage their customers realize 63 percent lower customer attrition and 55 percent higher share of wallet.” “Rather than creating ads that talk about how your bank [or financial service business] is different, create a [free] online game that challenges players to build a financial empire by making good investment decisions.” Reward (and retain) customers by having them earn points for shopping with you “Instead of relying on [just] loyalty points to retain customers, use gamification elements to make it fun to engage with your [brand],” says Findlay. Another way to use gamification to retain customers is by “offering big-ticket items like paid trips or event tickets [for points],” says Dwayne Spradlin, CEO, Buzz Points. “Past winners have received all-expense paid trips to Austin for Austin City Limits Music Festival and New Orleans for Mardi Gras,” he says.