Farm Fresh reports on FNV produce marketing partnership

"It was perfect timing," Farm Fresh President Micky Nye said. "It tied right in with what we stand for. I mean the name of our company is Farm Fresh. It's all about produce, and we hang our hat on produce. So the tie-in and really looking to make a statement was just perfect. So we jumped at the opportunity." "FNV wants to bring what we see as a powerful creative, powerful marketing tool into their space, but it's also been extremely helpful for us to talk to multiple grocery retailers, from small box to big box to online, to help us understand what their priorities are, what their needs are, how we can best crack FNV to exist both around the store in terms of what we're buying in the market but also in the store," said [Drew Nannis]. "I think the program has definite merit," said Nye. "I love the direction. I love what they were trying to accomplish. I think a partnership going forward with the supermarket retailer would make the program even stronger, rather than trying to run it as an independent program. And we're willing to take that on if they want to go there."