CAUTION: TRIP HAZARD
Some tripping points can be easily eliminated; some are an inescapable part of the process (such as mandatory finance documents) and need to have their impact softened; others may need to be compensated for through discounting or providing an additional service, but all should be addressed to increa...
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description | Some tripping points can be easily eliminated; some are an inescapable part of the process (such as mandatory finance documents) and need to have their impact softened; others may need to be compensated for through discounting or providing an additional service, but all should be addressed to increase the likelihood of a sale - and a more profitable one. Whatever their nature, our evidence is clear: by finding and then fixing the tripping points in your business you will increase sales, profit, customer retention, staff retention and productivity. |
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subjects | Brain research Customer services Marketing Physiology Sales Stress Training |
title | CAUTION: TRIP HAZARD |
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