CAUTION: TRIP HAZARD

CAUTION: TRIP HAZARD

Some tripping points can be easily eliminated; some are an inescapable part of the process (such as mandatory finance documents) and need to have their impact softened; others may need to be compensated for through discounting or providing an additional service, but all should be addressed to increa...

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Veröffentlicht in:Training Journal 2016-11, p.16
1. Verfasser: Routledge, Tim
Format: Artikel
Sprache:eng
Schlagworte:
Brain research
Customer services
Marketing
Physiology
Sales
Stress
Training
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Beschreibung
Zusammenfassung:Some tripping points can be easily eliminated; some are an inescapable part of the process (such as mandatory finance documents) and need to have their impact softened; others may need to be compensated for through discounting or providing an additional service, but all should be addressed to increase the likelihood of a sale - and a more profitable one. Whatever their nature, our evidence is clear: by finding and then fixing the tripping points in your business you will increase sales, profit, customer retention, staff retention and productivity.
ISSN:1465-6523