TURNING AVERAGE MOVIEGOERS INTO LOYAL ATTENDEES

Once the text is delivered, they will receive a message back confirming their participation and can be provided several options from there: * A link to a digital reward such as a coupon to show at the concessions counter * Multimedia messages like special previews of upcoming highly anticipated movi...

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Bibliographische Detailangaben

Veröffentlicht in:	Boxoffice 2016-11, Vol.152 (11), p.29
1. Verfasser:	Levi, Andrew
Format:	Artikel
Sprache:	eng
Schlagworte:	Codes Consumers Market strategy Marketing Motion pictures Smartphones
Online-Zugang:	Volltext
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