TURNING AVERAGE MOVIEGOERS INTO LOYAL ATTENDEES

Once the text is delivered, they will receive a message back confirming their participation and can be provided several options from there: * A link to a digital reward such as a coupon to show at the concessions counter * Multimedia messages like special previews of upcoming highly anticipated movies * A link to a branded microsite where consumers can sign up to participate in a loyalty program, which gives access to first-look exclusives or behind-the-scenes information The costs to send a message to those subscribed to your list is extremely inexpensive (a few cents per message). By deploying traditional marketing tactics as well as mobile-engagement strategies, cinemas can turn "going to the movies" from a once-in a-while visit to a true experience, which will help increase regular attendance and incremental revenue.