It's personal

Everyone loves a hero. It's natural to emulate those we admire on the athletic field, in public service, or in their personal lives. Fans spend millions on replica jerseys for their favorite teams and players. Movie stars need only wear something once to make it a must-have accessory. This is money willingly spent to make a statement, to belong, and to identify with those whom we respect. A strong safety culture can be expressed by the quality of PPE. This includes providing protective eyewear that recognizes the value and the variety of people involved, as well as the tasks performed. This does not have to be expensive, and can be quite a value compared to the cost of a single injury.