How to Add a New Specialty to Your Practice

Once a CPA feels a level of comfort in a new practice area, it is time to publicize this expertise. Include key developments on the business website, tax update articles, or any social media used. Look for press and speaking opportunities to discuss this new area. It can be both rewarding and lucrative to acquire specialty skills. Once a skill set has been developed, the CPA can be a resource to other professionals as well. By developing expertise in a new practice area, the CPA can expand horizons, increase income, and become a more wellrounded professional.