Discoverability in self-publishing

Patrons want to read books that are of interest to them. Sometimes they hear about them through conventional channels--reviews, publisher emails, or author newsletters. They also read blogs and social media, camp out on Amazon's website, and go to fan conventions. The gates to book news have been thrown wide open. Once we as librarians realize that our patrons love good stories regardless of how they get to market, the hunt can begin to identify what is out there waiting to be discovered. While indie books are beginning to be reviewed in standard review journals and outlets, there certainly aren't going to be very many. So, where to start?