The history of advertising in quite a few objects: No 177: Robert Townsend's all-staff memo

The history of advertising in quite a few objects: No 177: Robert Townsend's all-staff memo

Robert Townsend, chief executive of Avis, the car-rental company, knew his 1962 ad campaign was going to be a big risk.

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Veröffentlicht in:Campaign 2016-07, p.23-23
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Advertising
Advertising agencies
Advertising campaigns
Automobile industry
Automobile rentals
Evaluation
History
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description Robert Townsend, chief executive of Avis, the car-rental company, knew his 1962 ad campaign was going to be a big risk.
format Magazinearticle
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identifier ISSN: 0008-2309
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issn 0008-2309
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source EBSCOhost Business Source Complete
subjects Advertising
Advertising agencies
Advertising campaigns
Automobile industry
Automobile rentals
Evaluation
History
title The history of advertising in quite a few objects: No 177: Robert Townsend's all-staff memo
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