The history of advertising in quite a few objects: No 177: Robert Townsend's all-staff memo

The history of advertising in quite a few objects: No 177: Robert Townsend's all-staff memo

Robert Townsend, chief executive of Avis, the car-rental company, knew his 1962 ad campaign was going to be a big risk.

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Campaign 2016-07, p.23-23
Format: Magazinearticle
Sprache:eng
Schlagworte:
Advertising
Advertising agencies
Advertising campaigns
Automobile industry
Automobile rentals
Evaluation
History
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Beschreibung
Zusammenfassung:Robert Townsend, chief executive of Avis, the car-rental company, knew his 1962 ad campaign was going to be a big risk.
ISSN:0008-2309