Supermarket Go: The future of shopping?

By now you've probably heard of the viral augmented reality gaming app that's sweeping the globe called Pokemon Go. People are flocking to parks, landmarks and the streets in hopes of filling up their Pokedex with the beloved fictional creatures. What is it about this game that has the population so enchanted? The app uses the GPS and clock in an Android or iOS smartphone to decide which Pokemon appear in the game and where. When the creature appears on the map, players have the option to tap on it. Once they do, Pokemon Go will open the camera to catch the Pokemon. The game launched July 6, 2016 and has already garnered an estimated $14.04 million in revenue, according to SuperData Research. For bonus points, shoppers could opt in to pair their items with other recommendations. Once a shopper scans the item and collects its points, the game could suggest add-on options for bonus points. For instance, if a customer is buying an assortment of cheese and they scan the QR code for coupons, the game could supply another coupon for crackers that pair well with the cheese. Once the app directs the customer to the crackers and scans that QR code, the app could suggest a preferred wine that pairs well with both. This chain could continue until the shopper has an entire three course meal.