Creating Design Value Through Understanding Human Cognition and Behavior

Creating Design Value Through Understanding Human Cognition and Behavior

Groupthink. Egocentrism. Information bias. These are some of the pitfalls that hold us back from the business innovations we hope to achieve. Recognizing them is half the battle. A thought leader on developing innovation strategies shares his thoughts about the cognitive biases and other human tende...

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Veröffentlicht in:Design Management Review 2016-06, Vol.27 (2), p.12-18
1. Verfasser: Soken, Nelson
Format: Artikel
Sprache:eng
Schlagworte:
Bias
Cognitive psychology
Information processing
Innovations
Leadership
Organizational behavior
Studies
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:Groupthink. Egocentrism. Information bias. These are some of the pitfalls that hold us back from the business innovations we hope to achieve. Recognizing them is half the battle. A thought leader on developing innovation strategies shares his thoughts about the cognitive biases and other human tendencies that keep us from doing truly breakthrough work.
ISSN:1557-0614
1045-7194
1948-7169
DOI:10.1111/drev.12003