Lessons from the ladder: 'Too many people say no to opportunities'

Take every opportunity that comes your way. Marketing is actually the author's third career -- he was previously an investment banker and an actor. He got into marketing by accident when he became a YouTube influencer ten years ago. He still make YouTube videos today but has evolved as the marketplace has evolved. The stats and followers are nice to have, but what's more important is the knowledge he can pass on to his clients, offering value above and beyond his competition. Be there for your clients. Marketing is a people game. The more people you meet, the more opportunities you find. Too many people say no to opportunities. Some of those will do well in life. Most will not. Take your opportunities. Most lead nowhere, some may cost you, but a few will help you succeed quicker.