Math Anxiety and the Millennial Marketing Student

One issue that many marketing professors face are students who have a fear of classes and assignments that are quantitative in nature. It is no secret to professors that marketing research which generally relies on number crunching more than any other marketing course is often the least popular in the curriculum among marketing students. A recent survey of students at a large, national university revealed some interesting differences in regards to how accounting/finance and marketing majors view math, and how important they believe math will be in their business careers. The results showed that accounting/finance majors are more likely than their marketing counterparts to believe that they will use math heavily during their professional careers. Marketing professors can better integrate math and statistics into the curriculum by treating the use of numbers as a way to solve holistic business problems rather than as answers needed on a test.