SCIMARK REPORT

The last nail trimmers to appear on DRTV were part of a 2009 duel between Merchant Media's Clip It Clean and Ontel's Sure Clip, with the latter emerging victorious. Now come these new nail trimmers - becoming a duel as well. Allstar first tested its version in April. As mentioned, Emson is...

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Veröffentlicht in:Response : Multi - Channel Direct Advertising 2015-12, Vol.24 (3), p.15
1. Verfasser: Pine, Jordan
Format: Artikel
Sprache:eng
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Zusammenfassung:The last nail trimmers to appear on DRTV were part of a 2009 duel between Merchant Media's Clip It Clean and Ontel's Sure Clip, with the latter emerging victorious. Now come these new nail trimmers - becoming a duel as well. Allstar first tested its version in April. As mentioned, Emson is coming off a solid success with Personal Pedi, so this is a second attempt to extend its line. I give Allstar the edge because of the head start and because Emson has unfocused its brand.
ISSN:1523-7656