SCIMARK REPORT
The last nail trimmers to appear on DRTV were part of a 2009 duel between Merchant Media's Clip It Clean and Ontel's Sure Clip, with the latter emerging victorious. Now come these new nail trimmers - becoming a duel as well. Allstar first tested its version in April. As mentioned, Emson is...
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Veröffentlicht in: | Response : Multi - Channel Direct Advertising 2015-12, Vol.24 (3), p.15 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | The last nail trimmers to appear on DRTV were part of a 2009 duel between Merchant Media's Clip It Clean and Ontel's Sure Clip, with the latter emerging victorious. Now come these new nail trimmers - becoming a duel as well. Allstar first tested its version in April. As mentioned, Emson is coming off a solid success with Personal Pedi, so this is a second attempt to extend its line. I give Allstar the edge because of the head start and because Emson has unfocused its brand. |
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ISSN: | 1523-7656 |