The Changes in Store for 2016: Trendspotting for the New Year

The Changes in Store for 2016: Trendspotting for the New Year

If there's one constant in the practice of public relations, then it's change. Change that's seismic--from the nonstop creation and rollout of new technologies that reduce the news cycle to a matter of seconds, eroding the impact of the mainstream media, to the ascendance of storytell...

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Veröffentlicht in:Public Relations Tactics 2015-12, Vol.22 (12), p.19
1. Verfasser: Weinstein, Deborah
Format: Artikel
Sprache:eng
Schlagworte:
Predictions
Public relations
Trends
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Zusammenfassung:If there's one constant in the practice of public relations, then it's change. Change that's seismic--from the nonstop creation and rollout of new technologies that reduce the news cycle to a matter of seconds, eroding the impact of the mainstream media, to the ascendance of storytelling, content and influencer marketing in brand building, protection and reputation management. Here, Weinstein details some public relations' predictions and trendspotting for 2016.
ISSN:1080-6792