From Idle Time to Time to Learn

Pfizer is among the top 10 pharmaceutical companies in India and continues to grow rapidly in a competitive market. This growth is fueled by an enthusiastic team of 2,500 medical representatives who communicate Pfizer's value proposition to healthcare professionals. In early 2015, Pfizer's global commercial operations unit launched Roket, an innovative mobile learning app that uses social learning, mobility, analytics, and the cloud to build the sales proficiency of the medical reps in the India market. Before embarking on the design process for the Roket app, the training team initiated a series of discussions with business unit managers using Pfizer's method of consultative partnering. Since it launched in April 2015, the Roket app has led to some successful outcomes. The feedback from managers is encouraging; they find that getting data around the proficiency scores of their sale reps is more meaningful than reports that merely show the number of training hours delivered.