'UBERIZATION' KEEPS CMOS UP AT NIGHT

As technology gives businesses more ways to provide services to customers in unique ways, C-suite executives are worried about competitors coming from outside their industries - a phenomenon known as "Uberization," according to a new study from IBM. "Redefining Boundaries: Insights Fr...

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Veröffentlicht in:	Advertising Age 2015-11, Vol.86 (21), p.6
1. Verfasser:	Maddox, Kate
Format:	Artikel
Sprache:	eng
Schlagworte:	Business conditions Chief executive officers Competition Complementary metal oxide semiconductors Computer industry Economic aspects Market strategy Marketing management
Online-Zugang:	Volltext
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