YouTube Sees 'Red' Sub Tier Bringing Green

YouTube's ad-less, subscription-based YouTube Red is joining the ever-growing field of SVOD services looking to tap into viewers' wallets on October 28. The viewers that YouTube covets, however, are young, videogame-loving avid consumers, especially women. This tech-savvy cohort is very ac...

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Veröffentlicht in:	Broadcasting & Cable 2015-10, Vol.145 (37), p.4
1. Verfasser:	Krukowski, Andrew
Format:	Artikel
Sprache:	eng
Schlagworte:	Music Service introduction Subscriptions Video on demand Webcasting
Online-Zugang:	Volltext
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