YouTube Sees 'Red' Sub Tier Bringing Green

YouTube Sees 'Red' Sub Tier Bringing Green

YouTube's ad-less, subscription-based YouTube Red is joining the ever-growing field of SVOD services looking to tap into viewers' wallets on October 28. The viewers that YouTube covets, however, are young, videogame-loving avid consumers, especially women. This tech-savvy cohort is very ac...

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Veröffentlicht in:Broadcasting & Cable 2015-10, Vol.145 (37), p.4
1. Verfasser: Krukowski, Andrew
Format: Artikel
Sprache:eng
Schlagworte:
Music
Service introduction
Subscriptions
Video on demand
Webcasting
Online-Zugang:Volltext
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Zusammenfassung:YouTube's ad-less, subscription-based YouTube Red is joining the ever-growing field of SVOD services looking to tap into viewers' wallets on October 28. The viewers that YouTube covets, however, are young, videogame-loving avid consumers, especially women. This tech-savvy cohort is very accustomed to enjoying hours upon hours of free content, which poses intriguing challenges for YouTube in trying to charge $9.99 a month for a rarefied version of its 10-year-old platform. Announcing the service at a splashy event in Los Angeles on October 21, execs said YouTube Red will allow users to surf the site completely ad-free, across multiple platforms. Original programming and movies will also be available to YouTube Red subscribers beginning in 2016.
ISSN:1068-6827