BEST PRACTICES: Eight Secrets to Setting High-Value Appointments

BEST PRACTICES: Eight Secrets to Setting High-Value Appointments

Prepare and Then Prepare Again You must have relevant market research, scripting that emphasizes your value proposition as a company, tailored Valid Business Reasons that will make the prospect want to see you now, and capability brochures that illustrate how you do business-not just your product li...

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Veröffentlicht in:The Catalyst 2015-01, Vol.43 (1), p.10
1. Verfasser: Roth, Jeff
Format: Artikel
Sprache:eng
Schlagworte:
Business Communication
Case studies
Learning Strategies
Management Systems
Marketing
Quality Assurance
Quality Control
Online-Zugang:Volltext
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Zusammenfassung:Prepare and Then Prepare Again You must have relevant market research, scripting that emphasizes your value proposition as a company, tailored Valid Business Reasons that will make the prospect want to see you now, and capability brochures that illustrate how you do business-not just your product line. [...]high-value appointments have such a monetary value for the company you could argue your best, well-trained people should be doing this.
ISSN:2151-9390