Increasing app impact with cross-promotion

Shoppers can't buy items if they can't find them in the aisles; in the app store, it's no different. The inherent inability of app store search engines to expose users to the "long tail" of apps means the vast majority of apps remain virtually invisible. App store research underlines this imbalance, revealing that oniy 5% of apps accounted for 92% of downloads in 2013. While it's helpful to be featured among the top titles in the two app superstores -- the Apple App Store and Google Play -- it's certainly not a perfect (or sustainable) solution to the discovery dilemma. Cross-promotion allows app developers and companies to advertise in each other's apps via advertising placements within those apps.