SCIMARK REPORT

SCIMARK REPORT

Trying to capitalize on a hot new trend can be risky. It can also be quite lucrative. In this case, I'm told the trend (socalled "waist training") was started by the incomparable Kardashian sisters. They created strong buzz, which led to sales of more expensive versions of this item,...

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Veröffentlicht in:Response : Multi - Channel Direct Advertising 2015-05, Vol.23 (8), p.16
1. Verfasser: Pine, Jordan
Format: Artikel
Sprache:eng
Schlagworte:
Trends
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Beschreibung
Zusammenfassung:Trying to capitalize on a hot new trend can be risky. It can also be quite lucrative. In this case, I'm told the trend (socalled "waist training") was started by the incomparable Kardashian sisters. They created strong buzz, which led to sales of more expensive versions of this item, which led to these projects in a classic DR value play. If it pays off, tírese products will enjoy the support of cost-free impressions from celebrity media, social media and so on.
ISSN:1523-7656