Putting the House in Order

Mark Medici, VP of audience for Cox Media Group, describes the rollout of his company's new "reimagined" Web sites for its four major newspapers, which also include the Austin American-Statesman, the Palm Beach Post, and the Dayton Daily News. The Constitution-Journal was the first site that underwent the revamp, and it's a thing of newspaper Web site beauty -- heavy with photos, less text clutter, smartphone-friendly, easily navigable, a real-time traffic map, and a new emphasis on hyperlocal terrain with a special Neighborhoods tab. A major reason for all the new Cox sites is one familiar to every publisher of traditional print media: Capturing younger audiences.