Marketer you should know; LINDA MCGOVERN

Marketer you should know; LINDA MCGOVERN

Linda McGovern, vice president-marketing, USG Corp, is profiled. Before joining USG in 2005, she was director-marketing communications and brand strategy at Navistar and held marketing positions at Baxter Healthcare and USF Logistics. USG is a 112-year-old manufacturer of drywall and other materials...

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Veröffentlicht in:Advertising Age 2014-11, Vol.85 (23), p.40
1. Verfasser: Maddox, Kate
Format: Artikel
Sprache:eng
Schlagworte:
Building materials industry
Business conditions
Marketing
McGovern, Linda
Officials and employees
Personal profiles
Vice Presidents
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Beschreibung
Zusammenfassung:Linda McGovern, vice president-marketing, USG Corp, is profiled. Before joining USG in 2005, she was director-marketing communications and brand strategy at Navistar and held marketing positions at Baxter Healthcare and USF Logistics. USG is a 112-year-old manufacturer of drywall and other materials for the construction industry. In 2010, she oversaw the launch of an award-winning campaign called "The Weight Has Been Lifted" for a new lightweight drywall and this year spearheaded a brand relaunch,
ISSN:0001-8899
1557-7414