WELLNESS: Cost concerns may dampen technology's wellness role; Apple Watch's launch creates buzz around wellness, but the device likely won't appear in the workplace anytime soon

"It's like a Jeep versus a $500,000 sports car ... you get the Lamborghini and you're going to have all of those features the average person is not going to use or pay for," he says. "The corporate wellness market is not going to use all those features, and we're definitely not going to pay that much for all those features at this point." "Employees may also fear that Big Brother is watching them when it comes to connecting all the biometric data into an employer-controlled website," he says. In his company's offerings, "Walkingspree is capable of pulling only the non-HIPAA-protected data, such as step data and the number of minutes of standing, into corporate challenges." [Alan Kohll] says he believes the market has not quite found its be-all solution in the new Apple product. "For a while there won't be one dominant device, there's no standard," he notes. "[Apple Watch] will just be another device out there that can provide rich data. ... they've created a platform that maybe a lot can happen with and most likely will happen. But it's not going to happen overnight, and it's not going to be widely available until next year."