Managing Print to Maximize Your Margins

Rising costs haven't deterred Active Interest Media (AIM) from keeping print at the core of its business. The company has over 40 print magazines, many of which have small enthusiast audiences. A model like AIM's could be dangerous in today's ecosystem, but the company is efficient and understands what its audience and advertisers want. Pat Fox, EVP at AIM says the company has and will continue to implement new strategies that will not only sustain its print portfolio, but also grow the company. For starters and, perhaps the most obvious place to start, is managing book size and budget. Through acquisitions the company inherited several trim sizes. But now AIM is working on reducing the variation to a more universal and manageable number of options. Most important here is that while all these methods helped AIM save money, quality wasn't sacrificed.