Interview: Adelman Travel President Steve Cline

[Steve Cline]: If our customers don't know everything, that's fine. That's not their business. We take that as an opportunity to educate on the services of travel management. That's our objective. I sit on a committee of chief operating officers, and you'd be surprised that once you get outside of the travel managers or the procurement managers directly involved in travel management, how little knowledge there is about what the TMC community has to offer. It's very eye-opening.