PRINT ADS THAT GET WOMEN TO ACT

PRINT ADS THAT GET WOMEN TO ACT

"The URL is not just the IKEA website, it's a dedicated URL that lets people directly look at these wardrobes and the fact that the ad shows the price, it might encourage people to say, 'If I call some custom closet company I might end up paying a lot more for something that looks qui...

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Veröffentlicht in:Marketing 2014-06, Vol.119 (6), p.12
1. Verfasser: Androich, Alicia
Format: Artikel
Sprache:eng
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Zusammenfassung:"The URL is not just the IKEA website, it's a dedicated URL that lets people directly look at these wardrobes and the fact that the ad shows the price, it might encourage people to say, 'If I call some custom closet company I might end up paying a lot more for something that looks quite similar to this.'" Brian Hickey, President, GFK Starch Research Canada
ISSN:1196-4650