From Rise To Riches

Rise is responsible for nearly 5 percent of all hard-rock records sold in 2014 - more than twice the market share of older and more established competitors like Hopeless Records and Epitaph. When he noticed the digital download cards that the label sent out with its vinyl orders were costing a penny more to produce than CDs, Ericson nixed the cards and started adding discs to the orders instead, usually charging just $15 for the bundle.