THE DREAM LIVES

THE DREAM LIVES

Addictive's team was hit hard by the loss of its leader. But [Nussar Ahmad] had a rare talent for team-building, and had always envisioned the company as Team Addictive, a close-knit family of equals. [Kevin Markland] credits Team Addictive for coming together to face the crisis.

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Bibliographische Detailangaben
Veröffentlicht in:Marketing 2014-05, Vol.119 (4), p.22
1. Verfasser: Fraser, Jeff
Format: Artikel
Sprache:eng
Schlagworte:
Advertising agencies
Advertising campaigns
Ahmad, Nussar
Banking
Business growth
Corporate profiles
Creativity
Inventory
Marketing
Mobile advertising
Text messaging
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Beschreibung
Zusammenfassung:Addictive's team was hit hard by the loss of its leader. But [Nussar Ahmad] had a rare talent for team-building, and had always envisioned the company as Team Addictive, a close-knit family of equals. [Kevin Markland] credits Team Addictive for coming together to face the crisis.
ISSN:1196-4650