How to Predict the Market's Reaction When You Announce an Acquisition

Successful M&A activity depends on carefully integrating the target firm into the acquirer. But it is also im‐portant that CEOs, CFOs, and top financial officers be prepared for the stock market's immediate reaction to an M&A announcement. This reaction is not always positive. But what factors actually determine the stock market's reaction? The authors of this article reveal what they are‐because executives who know what to expect will be better prepared to answer questions from the media, analysts, and investors. © 2014 Wiley Periodicals, Inc.