When can trade marks be used as keywords?

When can trade marks be used as keywords?

Recent cases have helped to clarify when, if ever, use of trademarks as keywords constitutes infringement. This article examines the situation in Australia, India, Europe and the US.

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Veröffentlicht in:Managing Intellectual Property 2013-09
Format: Magazinearticle
Sprache:eng
Schlagworte:
Advertising
Anniversaries
Comparative advertising
Consumers
Infringement
Intellectual property
Keywords
Liability
Patent law
Reputations
Search engines
Third party
Trademarks
URLs
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Zusammenfassung:Recent cases have helped to clarify when, if ever, use of trademarks as keywords constitutes infringement. This article examines the situation in Australia, India, Europe and the US.
ISSN:0960-5002