Youth Marketing that Pops; As Coca-Cola cranks up the volume on Covers and bows "Move to the Beat," strategy talks to Canadian president Nicola Kettlitz about how the brand is engaging teens through music and social media
Many of them harness technology to produce amazing work and melodies. Because of this, the web of music became much more vast, providing a larger source of content for fans to support and rally behind."
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| Veröffentlicht in: | Strategy 2012-04, p.20 |
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| creator | Mattos, Melinda |
| description | Many of them harness technology to produce amazing work and melodies. Because of this, the web of music became much more vast, providing a larger source of content for fans to support and rally behind." |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1187-4309 |
| ispartof | Strategy, 2012-04, p.20 |
| issn | 1187-4309 |
| language | eng |
| recordid | cdi_proquest_reports_1458458630 |
| source | Alma/SFX Local Collection |
| subjects | Awards & honors Marketing Music Musical performances Olympic games Presidents Social networks Young adults |
| title | Youth Marketing that Pops; As Coca-Cola cranks up the volume on Covers and bows "Move to the Beat," strategy talks to Canadian president Nicola Kettlitz about how the brand is engaging teens through music and social media |
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