Youth Marketing that Pops; As Coca-Cola cranks up the volume on Covers and bows "Move to the Beat," strategy talks to Canadian president Nicola Kettlitz about how the brand is engaging teens through music and social media

Youth Marketing that Pops; As Coca-Cola cranks up the volume on Covers and bows "Move to the Beat," strategy talks to Canadian president Nicola Kettlitz about how the brand is engaging teens through music and social media

Many of them harness technology to produce amazing work and melodies. Because of this, the web of music became much more vast, providing a larger source of content for fans to support and rally behind."

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Strategy 2012-04, p.20
1. Verfasser: Mattos, Melinda
Format: Artikel
Sprache:eng
Schlagworte:
Awards & honors
Marketing
Music
Musical performances
Olympic games
Presidents
Social networks
Young adults
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Many of them harness technology to produce amazing work and melodies. Because of this, the web of music became much more vast, providing a larger source of content for fans to support and rally behind."
ISSN:1187-4309