OLYMPIC TRAINING AT THE CBC

OLYMPIC TRAINING AT THE CBC

CBC would also be wise to follow the consortium and NBC's long-lead strategy to make the public care about the athletes leading up to the Games, says Russell Reimer, president of Calgary-based Manifesto Sport Management. "The Olympics have become a storytelling medium," says Reimer, w...

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Veröffentlicht in:Marketing 2013-03, Vol.118 (3), p.8
1. Verfasser: Androich, Alicia
Format: Artikel
Sprache:eng
Schlagworte:
Athletes
Consortia
Media coverage
Olympic games
Radio broadcasting
Sports marketing
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Zusammenfassung:CBC would also be wise to follow the consortium and NBC's long-lead strategy to make the public care about the athletes leading up to the Games, says Russell Reimer, president of Calgary-based Manifesto Sport Management. "The Olympics have become a storytelling medium," says Reimer, who worked as a content producer for NBC at the 2000 and 2002 Olympics. "Vancouver 2010 did something very special to this country." The consortium put a lot of resources into building stories around compelling...
ISSN:1196-4650