READY TO GET MORE SOCIAL WITH YOUR TV?

READY TO GET MORE SOCIAL WITH YOUR TV?

Writing for a show is like throwing a wet sponge at a wall-you never know if it's going to stick. But second-screen apps have opened up new doors-and feedback options-for broadcasters and advertisers alike. Take CBC's "Ride Along with Republic of Doyle" companion app, which launc...

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Veröffentlicht in:Marketing 2013-04, Vol.118 (4), p.35
1. Verfasser: Androich, Alicia
Format: Artikel
Sprache:eng
Schlagworte:
Audiences
Live performance
Smartphones
Social networks
Television broadcasting
Websites
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Beschreibung
Zusammenfassung:Writing for a show is like throwing a wet sponge at a wall-you never know if it's going to stick. But second-screen apps have opened up new doors-and feedback options-for broadcasters and advertisers alike. Take CBC's "Ride Along with Republic of Doyle" companion app, which launched with the show's fourth season premiere in January 2013.
ISSN:1196-4650