Breaking the access barriers to modal shift

The pressures created by fuel costs and environmental issues such as carbon pollution have greatly increased interest in modal shift away from road solutions to greener approaches. However modal shift internally has been very slow, whereas port-based operations have moved to around 25% of total carryings now moving by rail. There are a number of serious issues in making the transition that have proved to be deterrents to some potential users in transferring to rail. This article looks at how some parties have overcome these obstacles and gained in terms of access, reliability and speed. To become first choice the system needs to become flexible, including access to terminals, opening hours and routes, employ full traceability, and make interaction for the end-customer simpler especially for those to those unfamiliar with this method of working. This must include simple bookings and a centralised information system that does not involve too much research to find how cargo can be set in transit.