Men's Corner: Lab Series' Three-Pronged Venture

Men's Corner: Lab Series' Three-Pronged Venture

LAB SERIES SKINCARE FOR MEN is amping up its profile and, in the process, hopes to grow sales by 50 percent to an estimated $100 million at retail in the next three years, according to industry sources. The brand has already begun the push with a new Web site and a pop-up shop that's scheduled...

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Veröffentlicht in:WWD 2009-11, Vol.198 (96), p.4
1. Verfasser: Evans, Matthew W
Format: Artikel
Sprache:eng
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Zusammenfassung:LAB SERIES SKINCARE FOR MEN is amping up its profile and, in the process, hopes to grow sales by 50 percent to an estimated $100 million at retail in the next three years, according to industry sources. The brand has already begun the push with a new Web site and a pop-up shop that's scheduled to open next week.
ISSN:0149-5380