A New Attitude: Guerlain's Swank Scent

A New Attitude: Guerlain's Swank Scent

NEW YORK — Guerlain is aiming for an edgier, younger consumer with Insolence, its new women's fragrance, due out in August in the U.S. and September globally. Academy Award-winning actress Hilary Swank is the scent's front woman and will appear in print and TV advertising for the brand.

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Veröffentlicht in:WWD 2006-06, Vol.191 (133), p.1
1. Verfasser: Weil, Jennifer
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description NEW YORK — Guerlain is aiming for an edgier, younger consumer with Insolence, its new women's fragrance, due out in August in the U.S. and September globally. Academy Award-winning actress Hilary Swank is the scent's front woman and will appear in print and TV advertising for the brand.
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source Business Source Complete; Periodicals Index Online
title A New Attitude: Guerlain's Swank Scent
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