Everything at Once

You can't save a company by finding a critical problem. Your problems are that your production is too slow and too expensive. Your people are demotivated. Your sales force is targeting the wrong customer. You have many problems at the same time that you must focus on. And therefore you have to deal with everything at the same time. This is the leadership challenge. In many cases of turnaround, leadership requires that everything has to be repaired at the same time: product roadmaps, quality, technology streamlining -- everything.