Lady of the House
Make this your mantra and you just might sell more homes: "It's all about her." And then repeat again until you believe it and decide to work to make your "her" customers happy. Then listen to what Melissa Morman, Linda Hebert, and Mark Patterson suggest about how to make wo...
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| Veröffentlicht in: | Builder 2013-03, Vol.36 (3), p.28 |
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| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
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| Online-Zugang: | Volltext |
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| Zusammenfassung: | Make this your mantra and you just might sell more homes: "It's all about her." And then repeat again until you believe it and decide to work to make your "her" customers happy. Then listen to what Melissa Morman, Linda Hebert, and Mark Patterson suggest about how to make women home buyers happy. Morman, VP and general manager of Builder Homesite; Hebert, of Diversified Marketing and Communications; and Patterson, a successful Maine home builder, presented "Wow, Woo, and Win: Capture and Keep the Female Home Buyer" in January at the International Builders' Show in Las Vegas. |
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| ISSN: | 0744-1193 |