Bring more shocks and surprises to our antifragile business

Few businesses has experienced the level of change that most agencies have undergone over the past five years and, as an industry, the author would suggest that agencies are one of the most antifragile in the world. The agencies are building antifragile businesses and creating antifragile campaigns -- work that gets better the more it's messed with. Year 2013, brings agencies epic surprises and brilliant shocks. They keep them vital, they drive change, they make agencies better.