Sources on marketing

Sources on marketing

Two guides to statistical publications are the American Statistics Index (federal) and the Statistical Reference Index (private). Forecasting stats are found in Predicasts, Worldcasts and the U.S. Industrial Outlook. Regional data can be found in Market Guide. Findex is a reference for market resear...

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Veröffentlicht in:Harvard business review 1982-07, Vol.60 (4), p.40
1. Verfasser: Daniells, Lorna M
Format: Magazinearticle
Sprache:eng
Schlagworte:
Forecasting
Statistics
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Beschreibung
Zusammenfassung:Two guides to statistical publications are the American Statistics Index (federal) and the Statistical Reference Index (private). Forecasting stats are found in Predicasts, Worldcasts and the U.S. Industrial Outlook. Regional data can be found in Market Guide. Findex is a reference for market research reports.
ISSN:0017-8012