ANNUAL REPORTS DONT HAVE TO BE DULL

ANNUAL REPORTS DONT HAVE TO BE DULL

RESEARCH INDICATES THAT STOCKHOLDERS TYPICALLY PAY SCANT ATTENTION TO THEIR ANNUAL REPORTS WHEN THE MAIL BRINGS THEM, FEWER THAN HALF SPEND AS MUCH AS FIVE MINUTES ON THEM. TO REACH MORE STOCKHOLDERS, THE FORMER CHIEF EXECUTIVE OF KOPPERS SAYS, REPORTS CAN BE MADE MORE ATTRACTIVE AND INFORMATIVE WIT...

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Veröffentlicht in:Harvard business review 1973-01, Vol.51 (1), p.49
1. Verfasser: Foy, Fred C
Format: Magazinearticle
Sprache:eng
Schlagworte:
Annual reports
Reader interest
Stockholders
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Zusammenfassung:RESEARCH INDICATES THAT STOCKHOLDERS TYPICALLY PAY SCANT ATTENTION TO THEIR ANNUAL REPORTS WHEN THE MAIL BRINGS THEM, FEWER THAN HALF SPEND AS MUCH AS FIVE MINUTES ON THEM. TO REACH MORE STOCKHOLDERS, THE FORMER CHIEF EXECUTIVE OF KOPPERS SAYS, REPORTS CAN BE MADE MORE ATTRACTIVE AND INFORMATIVE WITH IMAGINATION AND EFFORT.
ISSN:0017-8012