Jimmy Kimmel starts a new late-night shift; The talk-show host considers his prospects in a rapidly changing time slot

In an interview, Jimmy Kimmel answers various questions, including: 1. Is there anything you have to do to appeal to the broader demographic, including older viewers, who might tune in earlier? 2. You've long embraced advertiser integrations, while sometimes others in the time slot seem to hold...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Advertising Age 2013-01, Vol.84 (1), p.8
1. Verfasser: Steinberg, Brian
Format: Artikel
Sprache:eng
Schlagworte:
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:In an interview, Jimmy Kimmel answers various questions, including: 1. Is there anything you have to do to appeal to the broader demographic, including older viewers, who might tune in earlier? 2. You've long embraced advertiser integrations, while sometimes others in the time slot seem to hold their noses when they do it. How do you balance being advertiser friendly with not letting marketers plaster your show with their logos?
ISSN:0001-8899
1557-7414