Jimmy Kimmel starts a new late-night shift; The talk-show host considers his prospects in a rapidly changing time slot
In an interview, Jimmy Kimmel answers various questions, including: 1. Is there anything you have to do to appeal to the broader demographic, including older viewers, who might tune in earlier? 2. You've long embraced advertiser integrations, while sometimes others in the time slot seem to hold...
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Veröffentlicht in: | Advertising Age 2013-01, Vol.84 (1), p.8 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | In an interview, Jimmy Kimmel answers various questions, including: 1. Is there anything you have to do to appeal to the broader demographic, including older viewers, who might tune in earlier? 2. You've long embraced advertiser integrations, while sometimes others in the time slot seem to hold their noses when they do it. How do you balance being advertiser friendly with not letting marketers plaster your show with their logos? |
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ISSN: | 0001-8899 1557-7414 |