Do You Forget to Ask for Referrals?

A common referral challenge the author hears is the issue of "forgetting about referrals." It seems that even though most advisors know that asking for referrals is the best way to build their business, they forget to work the process. Knowing the value of referrals and being committed to the referral process are two different things. The single most significant thing you can do to master referrals is commit to mastering referrals. Probably the best way to keep referrals in your awareness and act on them is to set specific behavior goals and allow yourself to be held accountable. Examine your fear of asking for referrals. The more aware you are of where you wimp out, the more options you will have for powerful action.