Industry vies to raise profile of marketing in boardroom
ISBA is planning a cross-industry initiative that aims to improve the standing of marketing within companies after identifying that chief marketing officers are becoming under-represented in the boardroom.
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| Veröffentlicht in: | Marketing Week 2012-11, p.5 |
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| Format: | Magazinearticle |
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| container_title | Marketing Week |
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| creator | Baker, Rosie |
| description | ISBA is planning a cross-industry initiative that aims to improve the standing of marketing within companies after identifying that chief marketing officers are becoming under-represented in the boardroom. |
| format | Magazinearticle |
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| fulltext | fulltext |
| identifier | ISSN: 0141-9285 |
| ispartof | Marketing Week, 2012-11, p.5 |
| issn | 0141-9285 |
| language | eng |
| recordid | cdi_proquest_reports_1188255433 |
| source | Business Source Complete |
| subjects | Advertising agencies Associations Initiatives International Marketing Marketing industry Marketing management Nonprofit organizations Planning |
| title | Industry vies to raise profile of marketing in boardroom |
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