Industry vies to raise profile of marketing in boardroom

Industry vies to raise profile of marketing in boardroom

ISBA is planning a cross-industry initiative that aims to improve the standing of marketing within companies after identifying that chief marketing officers are becoming under-represented in the boardroom.

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Marketing Week 2012-11, p.5
1. Verfasser: Baker, Rosie
Format: Magazinearticle
Sprache:eng
Schlagworte:
Advertising agencies
Associations
Initiatives
International
Marketing
Marketing industry
Marketing management
Nonprofit organizations
Planning
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:ISBA is planning a cross-industry initiative that aims to improve the standing of marketing within companies after identifying that chief marketing officers are becoming under-represented in the boardroom.
ISSN:0141-9285